Cantina di Illasi is part of a viticultural area longfamed for its production of world-class Valpolicella reds. Founded as early as 1938 as the “Enopolio nell’ambito dei Consorzi Agrari”, a technical name in those days for a wine cooperative, it was re-organised in 1945 by 15 far-sighted member-growers who understood the need and the urgency, from a business point of view, of raising the quality of the wine they were marketing. Cantina di Illasi is one of the largest economic forces in the area and a leader in the Verona-area wine cooperative sector, both in production output and sales volume. Today, some 370 members cultivate approximately 1,450 hectares of vineyards.