Passion for their land, respect for traditions and, at the same time, innovation, research and extreme attention to the quality, promotion and distribution of their products.

The guidelines of all Gancia’s activities are these values ​​and principles, always present and confirmed in 170 years of company history. A story that speaks of passion, of bond with the land and with those who work it daily, without neglecting any detail, of respect for traditions and which is intertwined with the history of Italy since before its unification.

Carlo Gancia was born in Narzole in 1829 and, in 1848, moved to Reims where he spent a few years, engaged in learning the techniques of champagne processing, before returning to Italy in 1850. The same year Carlo Gancia, with his brother Edoardo , founded the ” Fratelli Gancia ” in Chivasso .
Exploiting and reworking the notions learned in France and applying them to the muscat grapes typical of his area, Gancia created, in 1865, a new type of champagne, which he called Italian Spumante.

Carlo thus became the custodian and author of the official rules of the first Italian Classical Method , the same ones still followed today. The current success of the Gancia range is due to the experiments and intuitions of 170 years ago.

Gancia has always been a spokesperson throughout the world for the Italian style of living conviviality: celebrating with a toast, enjoying an extraordinary moment in life, organizing aperitifs with friends.