Pimm’s No. 1 is a classic British fruit cup liqueur, created in 1823 and renowned for its refreshing, aromatic character. Made from a gin base infused with a secret blend of herbs, fruits, and botanicals, it offers a lightly sweet, citrusy, and herb-forward flavor with subtle hints of ginger and juniper. Bottled at 25% ABV, it is versatile and easy to enjoy — traditionally served in the iconic Pimm’s Cup with lemonade, cucumber, mint, and seasonal fruits, or over ice as a crisp, refreshing aperitif. Perfect for summer gatherings, garden parties, or casual sipping, Pimm’s No. 1 embodies a distinctly British, lively, and fruity charm.