Ricard is a classic French pastis, created in 1932 by Paul Ricard in Marseille. This iconic anise-flavored aperitif features a bold, herbal character, combining the sweetness of licorice with subtle notes of fennel and Mediterranean herbs. Traditionally, Ricard is diluted with cold water, producing the characteristic milky louche, which releases its full aromatic complexity. On the palate, it is smooth yet flavorful, with a balanced interplay of sweet anise, gentle bitterness, and herbal freshness, finishing long and pleasantly refreshing. Enjoyed over ice as a pre-dinner drink or in pastis-based cocktails, Ricard embodies the quintessential taste of French aperitif culture.